Whether you are doing regularly scheduled email marketing to your potential business prospects or sending periodic company announcements to your customers and vendors, Bluestreak’s™ Marketing and Email Campaign Module is a powerful WYSIWYG (What You See Is What You Get) tool. Also, with Bluestreak’s™ many CRM (Customer Relationship Management) functions, it is a flexible content editor, allowing non-technical users to author and manage messaging content easily. In its familiar Word-like interface, users can seamlessly format text, set hyperlinks, insert tables and images.
Schedule email blasts from an easy date/time calendar and select the recipients you have set up in your Bluestreak™ database based on “labels” such as decision-maker, titles, industries, NAICS/SIC codes, postal code, etc.
Key Features
- Select labels to filter to specific audiences, categories and customer/prospect types that you have set up in the Bluestreak™ database.
- Select the actual date and time you want the email blast sent. “Start Date” is an automated way to send a campaign as soon after the specified date as possible. If no date is specified, the campaign will not be automatically sent.
- Easily modify image properties using various editing tools for image placement, colors, adding lines, and border colors, titles, etc.
- Attach a URL (web address) within the email text or image so readers can be redirected to more information such as a website or a document.
- Save time by easily editing or copying existing saved email campaigns/messages.
- Send internal proofs for sign-off before a campaign is approved and sent.
- Target your email recipients by selecting from postal, NAICS and SIC codes.
- Add images to support messaging.
